And That’s Why You Need To Take Your Bravery Pill

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THE NO. 1 REASON why entrepreneurs go back to the day job. It’s an avoidable travesty.

I don’t usually shoot videos in my car in the dark but I just felt a really strong urge to talk to you straight after a conversation with one of my clients.


On this episode Keith talks about overwhelm and the huge part it’s played in his entrepreneurial life. Amongst other things Keith discusses:

  • What a production line closure crisis in Ford taught him about getting through overwhelm.
  • How understanding the entrepreneur’s journey will keep you in the game. Guaranteed.
  • And what to do when things look bleak.


So listen here to find out why you need to take your bravery pill.

For more insights, subscribe to Keith’s 7-Figure Business Secrets iTunes podcast.

If you’re in a rush to create a sustainable income from your business then get your FREE copy of The Entrepreneur’s Guide to Rapid Business Growth. 


Hey! Welcome to a dark and spooky edition of 7-Figure Business Secrets.

Hey guys, yeah so, hopefully this works.

You can roughly see me just driving home.

It’s just actually getting a bit dark. It’ll probably be pitch black by the time I finish this.

Entrepreneur Overwhelm

I just got off a call with a struggling entrepreneur, and I wanted to share what I shared with her in the hope that actually it’ll be of benefit to you, whether right this second, but I guarantee that what she’s going through you’ve gone through, and you’ll probably go through many, many, many, many, many times again.

And I shared with her how I cope with it. And basically, she’s going through the typical overwhelm.

Actually, she’s accomplished a hell of a lot so far.

But she basically went to launch a product, and the product hasn’t quite worked the way she was expecting it to.

She was hoping for immediate success with it and it hasn’t quite worked out that way.

And she was struggling with, “Well, what do I do next? What happens?”

What was interesting, I’ll probably tell you the side story of this product in a future podcast, because actually she’s this close to it.

What she’s missing is so small, it’s quite amusing actually. But I shared that with her.

But what I wanted to share with you is some of the discussion we had around initially on the start of the call, which was, what was actually going on in her head, why was she struggling?

And she started off talking about, “Okay, this is it. I’m going to have to get myself a job now, and I’ve reached the end of the road.”

And she started telling me about maybe she’s not cut out for this because she wasn’t achieving what she’s doing and she was feeling that because she just didn’t know the next step, that maybe this wasn’t her calling.

And, if you saw what she’s done, you’d be amazed.

She’s brilliant.

But, as I was explaining to her, all she’s just hitting is just the overwhelm.

Being an entrepreneur, right, it’s all ups and downs, yeah?

You go from, at the very, very start of starting up a business, the ups and downs are rapid.

You could go from ten minutes you’re at the height, you’ve just got an order. And ten minutes later you’re absolutely low because you’ve just realised something about the order you’re going to have to cancel it, or whatever it is.

But it feels incredibly high to incredibly low.

And that happens so often.

And basically, what happens over a few weeks, months, years is those highs and lows are still there, but they’re not to the same extremes, and they’re not as frequent, so you get a bit more settled.

But the feeling of overwhelm, well that doesn’t really go away.

As entrepreneurs, we sort of learn to live with it and actually embrace it.

My Massive Overwhelm

But I still remember one of the first times that I actually had to cope with massive overwhelm, and it actually wasn’t entrepreneurial, it was actually one of my first jobs.

And what it was, was this big production line in Ford and we were building big diesel engine blocks, and I’d just put in this really cool project.

We had all this carcinogenic, like horrible stuff, oil and replaced it with this really nice health and safety friendly.

Yeah, basically everyone in the plant would live longer because of the big project that I’d just implemented.

And everything about the project went brilliantly. It took three days.

We had to take the line down. We started off on a Friday night, and we pumped all the horrible oil stuff out, and big oil tankers coming into the middle of the factory to make it all work. And basically, shipped out, put it all in, tested it, and Monday morning went to press all the buttons and everything worked. It was brilliant.

Yeah, it all worked.

Pats on the shoulder, “Well done Keith. This is brilliant.”

And it saved loads of money as well. So it was cool all around.

And then, about 45 minutes later the guy in charge of the line, the foreman, came and knocked at the door and said, “Oh, can you come out for a second.” And, “Yeah, grand.”

Came out, brought me up to the line. And one of the machines was not working.

Okay, grand.

What was wrong was the tool hadn’t worked.

It was drilling these big holes in the block.

And so that was fine.

We took it out and put in eight new tools and away we went, all fine again.

About ten minutes later the machine stopped again. So we changed the tools again.

It ran again for about another ten minutes and stopped again.

These tools, they normally lasted for about two days. And it turned out that, as a result of the change, the tools were only lasting about ten minutes. And after the third or fourth tool change, it suddenly dawned on us what this actually meant.

It meant that, actually, if we couldn’t get enough tools, we couldn’t change the tools every ten minutes, we were going to, first of all, stop the engine assembly line.

And, by calculation, we had about two days to fix this problem before we stopped the engine assembly line.

And, if we stopped the engine assembly line, it was going to cost us about £50,000 an hour.

But the big problem was the engine assembly line only had about a day between it, and the plant that made the vans.

And, if you stop the van plant, that was about £2million an hour.

The Worst Case Scenario…

And we were looking at this problem, and we already knew that we didn’t have enough tools to keep this machine going for the next two hours, never mind three days.

So, if we didn’t fix this problem within three days, it was going to be costing us a lot of money.

It was going to be costing us our jobs, basically.

And that was it.

That realisation when you are sort of walking through, and you suddenly go, “Oh”.

And so that was fine. I thought, okay.

So I got all the brains involved, and the tooling engineer that helped sort of do all this came down, and we explained the problem and everything. And he looked at me and went, “Oh, well, if you’d ….” I kid you not, he told me this in front of the production manager, he said, “Well, if you had actually involved me properly in this project I would’ve told you not to do it because this could happen,” which is a complete lie.

But he told me this and I said, “But you were.”

And he said, “No, no. You told me you were doing something different.”

And this is in front of the production manager.

So he basically he left me hanging dry.

I’m On My Own

And I remember just thinking, “Oh, I’m on my own here. I’m really on my own.”

And I sort of wandered around the back of the office areas in the middle of the plant and I just stood there.

I didn’t know whether to laugh or cry.

I still remember actually, just even telling you this story, I remember just looking up. It’s a massive plant. It’s like three or four stories high. And I remember just looking up, and you could just about see the ceiling and the rafters, and the dust, and just thinking, “Oh, I don’t know what to do.”

And I just stood there.

I didn’t know what to do.

And eventually I went in the back entrance into the office place, and my boss was there.

And he says, “How’s it going?”

And I said, “Actually, I think we’ve got a big problem.”

And I explained it to him and he went, “Well, that sounds like a big problem.”

And I was like, “Yeah. And what does …” Sorry I was about to say the guy’s name, the tooling engineer. Oops.

He said, “What did that person say?”

And I explained.

And he said, “Well, that’s completely untrue.”

And I was like, “Yeah, I know that.”

And he’s like, “Really?”

And he said, “It sounds like as if you are on our own here.”

The Fix

So anyway, just as he said that I remembered, “Oh, hang on a second.”

This was back in 1996, so e-mails had just started.

And I remembered that I’d actually sent the guy an e-mail.

So I pulled it up and there, sure enough, was my e-mail to him and him responding back, and all of that.

I had an e-mail train.

It’s probably one of the world’s first ever e-mail trains, to say, “Hang on a second. What you’re saying is not true. I’ve got proof.”

So I just printed it off and I went up to the guy’s desk, and said, “Look. I’ve actually got the proof that you knew all about this and what you said in front of the production manager was not true.”

And I said, “But I’m not interested in this, I just need your help now to sort out the problem.”

And you could see his face just went completely white as well, cause now his job was on the line too.

But that overwhelm.

Yeah, actually the full story. We actually went on and it took us about six months to finally sort it all out, but basically we got the tools lasting from ten minutes to fifteen minutes, and then twenty minutes, and then to about half an hour.

And finally we had tools that would actually last for about four hours.

But that was good enough to actually make sure we didn’t stop the production.

So in the end, we had, I think we had about six engines between us and the van assembly plant.

So we were this close to costing the company an absolute fortune.

But we didn’t, we got through it.

We got through it.

When Things Look Bleak…

And to this day, whenever I have a problem or I think, “What on earth am I going to do?” I always remember, and even as I’m telling you now I remember the yellow steps walking up, and the roof above me, and the dust, I take myself back to then and go,

“Listen. You’ve been through overwhelm before.

You’ve been in so many situations before.

Not just that one, but in so many situations where things looked bad and bleak, and you didn’t know what to do.

And you know what?

You got yourself through it. Right?

You had no idea at the time, but you got yourself through it.”

When Were You Last Overwhelmed?

And basically, I didn’t give her the full story, but I got her to remember a time when she was overwhelmed.

And I knew a time when she was overwhelmed.

So she said, “Oh, I don’t know.” But I said, “But what about such and such …?” “Oh, yeah.”

“Tell me how you felt then?” And again, she started talking through it.

And I said, “Yeah, and what happened? Did you get through it?” “Yeah.”

And that’s it.

How I Handle Overwhelm

My advice, whenever you’re feeling overwhelmed, you have to remember that that’s part of nature, it’s part of how we grow.

We always hit circumstances and situations where we haven’t a clue.

But it’s only because we haven’t been there before.

But you’ve always gotten through it before, so why is this time going to be any different? Right?

So go with it, realise and have the faith and confidence in yourself that you will get through it.

And especially when you’re starting a business, or when things in business are looking a bit bleak, just take a step back.

Realise I am going to get through it.

Now, what’s the problem?

And have the courage, the courage, to take that first nervous step towards solving the problem.

Because, if you can do that, I guarantee you’ll get through your overwhelm, you’ll get through the ups and downs, and you will, you’ll get through it.

And you’ll be able to tell people the story later on.

You’ll be able to have your own podcast and tell them about that engine oil where you almost cost your company a million dollars an hour, or a million pounds an hour, even worse.


So I hope that helps.

And if you’re going through your ups and downs, and your overwhelm, you’ll get through it.

You’ll get through it.

Just have the confidence and faith in yourself.

And, if you don’t know how, just reach out.

Someone around will be able to help you.


Great. Hope that helps.

Talk to you soon.


If you’re in a rush to create a sustainable income from your business, then get your FREE copy of The Entrepreneur’s Guide to Rapid Business Growth

(Click here to listen to this week’s blog on podcast).

For more insights, subscribe to Keith’s 7-Figure Business Secrets iTunes podcast.


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